To Visit the Monster Club website, go to www.monsterclubfoundation.org.

Website features include:

- Availability and Pricing Integration with Property Solutions
- Lead Tracking and Management Integration with Lead2Lease
- Search Engine Optimized
- Conversion Optimized
- TurnSocial Widget with Community’s Social Media Profiles
- Live Chat Integration
- Dynamic Call Tracking Phone Number
- Custom Location Map w/ Local Hot Spots
- Custom Photo Gallery
- Blog Feed Integration
- Content Management System for Updating Community and Floorplan Specials

We’re looking forward to launching a few more community website’s soon, as we continue to improve our website platform.

We are working on new additions to our Apartment Fan Page portfolio that will offer improved ways to attract and retain tenants. To check out our latest Apartment Pages design check out Alexan Garrett Farm’s new profile.

If you are interested in a custom Apartment Fan Page profile for your community, don’t hesitate to call or email us.

So here you go, I’m sure we are missing some on this list so please leave a comment if there are any additional conferences worth attending.

Apartment Internet Marketing Conference (AIM)
Huntington Beach, CA
May 2-4, 2011
http://www.apartmentinternetmarketing.com/

Brainstorming Sessions
September 14-16, 2011
Phoenix, AZ
http://brainstorming.multifamilypro.com/

NAA Education Conference
June 23-25, 2011
Las Vegas, Nevada
http://www.naahq.org/educonf11/Pages/default.aspx

Multifamily Executive Conference 2011
October 3-5, 2011
Las Vegas, Nevada
http://www.mfeconference.com/

2011 NMHC Apartment Operations and Technology Conference & Exposition
November 7 – 9, 2011
Dallas, Texas
http://www.nmhc.org/Content/LandingPage.cfm?NavID=115

2012 NMHC Apartment Strategies Conference
January 17, 2012
Boca Raton, Florida
http://www.nmhc.org/Content/LandingPage.cfm?NavID=115

Maybe a better question to start with is, how do you determine if Google Adwords is worth spending money on in the first place? Well there are a lot of factors you can analyze, but one simple way of deciding on whether Adwords is worth it or not, is to look at the direct return-on-investment. Meaning, if I spend $1,000 a month, how much money do I make back? Think about it this way, one 12 month lease for an apartment going for $900 a month, provides a life time value of at least $10,800 (12 months x $900 per month). If they renew their lease beyond the first year, the value of that tenant becomes significantly more. In my experience of managing campaigns, one lease per month is a very realistic, or even conservative goal.

So now that you have made up your mind if Adwords is worth your attention and money, back to the original question of whether it is worth paying someone to manage your Adwords campaign. Yes it is true, getting started with Adwords is relatively easy, but the job of a professional Adwords manager is to optimize your campaign results so that you get the maximum return for your advertising dollars. If an Adwords expert manager can get you one extra lease per month, or even year, their management fee should be well worth the investment. If you feel like you can manage your campaign as well as anyone can, and you have the time to dedicate to this ongoing task, than maybe this is in fact a place where you can save money by not hiring someone.

But if you do decide that you are better off hiring an Adwords expert, as a word of warning, make sure they are dedicated to doing a good job. Just because they say they are a marketing or advertising company, and they have Adwords management as an item on their list of services, doesn’t mean they will do any better of a job than you can. The easiest way to tell if your money is being spent well with Adwords, is to see a list of keywords each month that received clicks. You want to make sure the keywords getting the most clicks are very targeted and relevant to what you are offering. For example, if you are located in Downtown Charlotte, getting clicks for “Charlotte Apartments” are probably a waste of money. It’s not about how many clicks you get, each click costs money so make sure that quality of clicks is your main campaign objective.

We are working on several projects that we cannot wait to share. Please keep an eye out for updates from us here on our blog as well as our Twitter and Facebook profiles.

Here’s to a Happy, Healthy and Prosperous 2011!

Don’t trust your pay-per-click advertising management to anyone. DyVERSE specializes in the optimization and management of apartment community’s PPC campaigns, whether its for Google Adwords or Facebook Ads. Contact us for more information on how we can maximize your paid inclusion campaigns.

Stay tuned for future news and updates here on the news page!