Meet Your New Onboarding Hub: A Personalized Website for Every Property

At the heart of our new onboarding experience is a dedicated website created just for you. For each new contract you sign with Dyverse, we’ll generate a custom onboarding website tailored to your property.

This site is your single source of information and grounding for onboarding. It tells you exactly where you are in the process, outlines what steps are coming up, and shows you what we still need from your team to keep things moving. No more hunting for old emails or wondering what’s next - your onboarding journey is mapped out in real time.

Simplified Communication with Timely, Purpose-Driven Emails

Onboarding doesn’t have to be confusing. To make the transition as smooth as possible, we’ve designed a series of automated emails to keep you informed and on track. Each email is tied to a specific moment in your onboarding journey - whether that’s a reminder to complete a task, a notification that your ad previews are ready, or the exciting news that your ads are officially live.

These messages are short, clear, and designed to help you take action without the need to dig through long threads or search for missing links. Every update is designed to get you from point A to point B with confidence.

One Form, All the Answers: Introducing Our New Onboarding Form

One of the biggest pain points in the old onboarding process was the sheer number of one-off questions sent over email. To solve that, we’ve developed a centralized onboarding form that gathers everything we need to launch your campaigns.

You’ll find this form on your property’s onboarding website. And here’s the best part: you don’t have to complete it all at once.

Fill out what you can when you can. The form automatically saves your answers when you submit them, so you can return to it anytime to add more information without losing your progress. It’s flexible, efficient, and built to fit your schedule - not the other way around.

Key items are clearly marked with a star, so you know which fields are most important to getting your campaigns live. These high-priority questions help us set up your ad campaigns accurately and quickly.

It’s Not About Perfection - It’s About Progress

One of the core values we emphasize at Dyverse is “progress over perfection.” In multifamily marketing, there’s no single metric or strategy that defines success. Instead, the best marketing strategies are continual, agile, and rooted in experimentation.

A/B testing is a critical part of that mindset - but it’s just one piece of the puzzle. By combining A/B testing with a full-funnel analysis and data from across your market, your team can make more confident, strategic decisions and show measurable progress over time.

Don’t wait for perfect conditions or perfect data. Start small, test often, and use every result, win or lose as a stepping stone toward smarter, more effective marketing.

Help When You Need It: Built-In FAQ and Support

We know some onboarding requests can be complex - especially when it comes to things like integrations, tracking pixels, or creative asset guidelines. To make things easier, we’ve added a comprehensive FAQ section to the onboarding website.

This resource includes explanations, step-by-step walkthroughs, and examples that make tricky tasks easier to understand. Whether you’re wondering how to locate lead tracking info or how to provide Google Analytics access, the FAQ is your go-to guide.

And if you ever hit a roadblock, your Dyverse account manager is just a message away. They’re ready to help, whether it’s clarifying a request or assisting with technical steps.

Onboarding Is a Team Effort - Now It’s Easier to Collaborate

We know you’re not doing this alone. Whether you work with a marketing team, a regional manager, or a third-party vendor, our new process makes collaboration simple.

You can share your property’s onboarding website link with anyone on your team. They’ll be able to view the onboarding form, help fill in information, and stay in the loop - without needing to forward emails or manage multiple logins. Everyone can contribute, and everything stays organized in one place.

Reviewing Your Ads Just Got Easier

Once we’ve built your ad campaigns, you’ll review all of your previews directly on your onboarding website. You’ll find separate tabs for each part of your campaign - such as display ads or search copy.

Take your time reviewing each element. When you're ready, you can approve each set of ads by simply checking a box in the top-left corner of the preview tab. Have feedback instead? Just reach out to your account manager, and we’ll work with you to make adjustments. It’s all part of the collaborative process.

We’re Rolling It Out - And You Can Be First

We’re officially beginning to roll out our new onboarding experience in early June - but we’re already looking for early adopters. If you’re interested in being one of the first to use the new onboarding website and tools, let us know! We’d love to get you started and gather your feedback as we continue to fine-tune the process.

Why It Matters: Better Onboarding = Better Campaigns

At Dyverse, we believe that onboarding isn’t just a preliminary step - it’s the foundation of a successful campaign. When information flows clearly, collaboration is easy, and communication is timely, your campaigns get up and running faster - and perform better from day one.

Dyverse’s mission is to help the multifamily industry have a connected, full-funnel marketing approach that drives continuous improvement of leasing efficiency. With our commitment to making continuous progress and improving efficiency in all aspects of the client journey, our refreshed onboarding experience reflects our drive to deliver not just great marketing results, but a better client experience overall. We’ve built this with your feedback in mind, and we’re excited to see how it helps you succeed.

Ready to streamline your onboarding?

Let your account manager know if you’d like to be among the first to try our new process. We’re here to make your start with Dyverse as smooth, efficient, and collaborative as possible. Let's launch something great together.