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Tracking and Analyzing Consumer Behavior to Power Personalized Multifamily Marketing
  • Marketing Data & Analytics
  • Jun 6, 2025
  • 5 min read

Tracking and Analyzing Consumer Behavior to Power Personalized Multifamily Marketing

When timing, relevance, and engagement make the difference between a signed lease and a missed opportunity, personalized marketing has become a strategic...

A/B Testing and Experimentation in a Full-Funnel Multifamily Marketing Setting
  • Marketing Data & Analytics
  • May 21, 2025
  • 4 min read

A/B Testing and Experimentation in a Full-Funnel Multifamily Marketing Setting

In the multifamily housing landscape of today, marketing decisions can’t be based on gut feelings or isolated metrics. The strongest marketing teams are evolving past...

How Smart Home Technology is Shaping Resident Satisfaction and Retention in Multifamily Communities
  • Marketing Data & Analytics
  • April 21, 2025
  • 4 min read

How Smart Home Technology is Shaping Resident Satisfaction and Retention in Multifamily Communities

In today’s multifamily housing market, resident expectations are evolving faster than ever - and smart home technology is leading the charge. What was once a...

Measuring Marketing ROI with Data: How to Track and Optimize Your Multifamily Marketing Strategy
  • Marketing Data & Analytics
  • April 14, 2025
  • 4 min read

Measuring Marketing ROI with Data: How to Track and Optimize Your Multifamily Marketing Strategy

In today’s competitive multifamily housing market, marketing efforts need to be both effective and efficient. But how can you tell if your campaigns...

Transforming the Renter Experience with Internet of Things (IoT)
  • Automation/AI
  • March 14, 2025
  • 5 min read

Transforming the Renter Experience with Internet of Things (IoT)

The Internet of Things (IoT) is revolutionizing the way we live, work, and interact with our environment. In the multifamily...

Automation & AI in Multifamily Marketing: Transforming Lead Engagement and Conversion
  • Automation/AI
  • February 26, 2025
  • 5 min read

Automation & AI in Multifamily Marketing: Transforming Lead Engagement and Conversion

The multifamily marketing landscape is undergoing a massive change, with automation and artificial intelligence (AI) playing a critical...

Digitizing Multifamily Leasing: The Continued Evolution of Online Conversion
  • Conversion Optimization
  • Jan 27, 2025
  • 5 min read

Digitizing Multifamily Leasing: The Continued Evolution of Online Conversion

In today’s fast-paced world, technology is revolutionizing how multifamily properties connect with potential residents. Digital tools...

The Power of Visual Storytelling: Using Photography and Video to Showcase Multifamily Properties
  • Media Management
  • Dec 12, 2024
  • 5 min read

The Power of Visual Storytelling: Using Photography and Video to Showcase Multifamily Properties

When it comes to multifamily marketing, visuals are not just important - they’re essential. In a competitive market, renters have countless options at...

Paid vs. Organic Search Engine Marketing Explainer for Multifamily
  • Media Management
  • Nov 21, 2024
  • 3 min read

Paid vs. Organic Search Engine Marketing Explainer for Multifamily

When considering the right approach to marketing your apartment community website, it’s important to consider leveraging both paid media and organic channels...

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