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Put simply, Google Search Console (GSC) helps you monitor the overall performance and strength of your apartment community’s organic search performance over time. GSC is a free tool, and its capabilities continue to expand as Google rolls out new features.
GSC can be utilized to monitor two main sets of metrics for your website – organic search impressions and technical performance.
The basics are as follows:
Namely, you will want to use GSC to monitor overall domain authority
and site performance. You can set the analytical date range however
you wish, which allows you to see fluctuations over time and compare
year-over-year (YOY) time periods to uncover seasonal differences,
anomalies, and more. Key metrics to keep track of include:
As Google prioritizes content and overall structure of information in terms of serving up applicable Search results to users, GSC is a good way to keep tabs on how your site stacks up against others.
As multifamily marketing professionals, it’s important to keep your website nice, tidy, and informative. With so much competition in your local marketplace, it’s imperative to keep your site up to par so that potential residents are better able to find you and take the action you want them to take – mainly completing the leasing process and becoming your newest resident.
If you are looking for a digital marketing partner to help you ensure that all of your websites are connected to Google Search Console and implement best practices, contact Dyverse today.
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