How to Use Your Social Media Channels to Engage with Potential Renters

As a multifamily property manager, one top priority is attracting and retaining renters. In today’s digital age, social media platforms provide an excellent opportunity to engage with potential renters and build relationships that can increase occupancy rates. This blog post will discuss how multifamily property managers can use their social media channels to engage with potential renters.

Create a social media strategy

Before posting content on your social media channels, it’s important to develop a strategy that outlines your goals, target audience, and the types of content you will post. Your social media strategy should also identify the platforms you will use, the frequency of posting, and how you will measure the success of your efforts.

Share quality content

Once you have a social media strategy, it’s time to start sharing content that resonates with your target audience. This can include apartment tours, resident testimonials, community events, and local news and information. Be sure to include high-quality photos and videos that showcase your property and amenities.

Engage with followers

Social media is all about engagement, so responding to comments and messages from potential renters is important. This can include answering questions about your property, providing more information about available units, or simply thanking someone for their interest. The more you engage with your followers, the more likely they become residents.

Use hashtags

Using relevant hashtags in your posts can help potential renters find your property on social media. For example, if you manage a property in Dallas, you could use hashtags like #DallasApartments, #DallasRentals, or #DallasLiving to attract renters who are searching for housing in that area.

Promote specials and incentives

If you’re offering move-in specials or other incentives to attract renters, social media is a great way to promote them. Be sure to highlight the benefits of living at your property and provide clear instructions on taking advantage of the offer.

Utilize paid advertising

While organic reach on social media can be limited, paid advertising can help you reach a wider audience. Platforms like Facebook, Instagram and TikTok offer targeted advertising options that allow you to reach people most likely interested in your property. As mentioned above, creating quality content with assets such as short form video can go a long way in improving your paid social ads results and engagement. Dyverse’s creative team can help you form a process for continuously having fresh content to use for social ads.

You can target your ads based on location, demographics, interests, and behaviors. There are, however, many restrictions due to the fair housing act that you should be aware of. Dyverse is extremely well-versed in these restrictions, and we’d be happy to help you effectively achieve your goals.

In conclusion, social media channels are a powerful tool for multifamily property managers to engage with potential renters. By creating a social media strategy, sharing quality content, engaging with followers, using hashtags, promoting specials and incentives, and utilizing paid advertising, you can attract more renters and increase occupancy rates at your property. Have questions about how to make the most impact with your social advertising program? Reach out so we can help support you!