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Dyverse is excited to announce the rollout of Syndicate Sync, an automated service that inserts daily prices into Google Ads search ad headlines, price extensions, and Google Business Profile (GBP) product sections.
Syndicate Sync will serve as the base package in Syndicate, Dyverse's cost-effective solution suite designed for content development, management, and promotion. This powerful suite already enables apartment communities to effortlessly push specials, featured floor plans, and key property highlights across their social media, business listings, and digital ad channels, including Google Ads and Meta Ads.
What's included with Syndicate Sync?
Floor Plan Price Insertion
Dyverse will automate the updating of daily rent prices through API connections with property management systems and marketing platforms such as Google Ads and Google Business Profile. Showcase current floor plan availability and pricing directly in your community's most critical Google marketing assets.
Current Specials Insertion
This new and mostly automated service will allow our account managers to manage the frequent updates required to utilize leasing specials within ads more sustainably. Although inserting specials into Google Ads has been automated, sourcing the specials is still primarily manual. Dyverse is hopeful that the special collection and management process will also become fully automated in the near future.
The inclusion of daily prices and current specials into ads, listings, and posts offers the following benefits:
- Time Savings: Automated updates for specials and pricing into PPC ads will save our advertising account managers valuable time that was previously spent on manual edits. This provides more time to be dedicated to analysis and optimizations.
- Consistency: Ensure consistent and accurate real-time information across all ads without manual intervention. Keeping up with pricing and updating specials manually is extremely challenging and can lead to inaccurate prices and offers included in ads.
- Increased Engagement: Live pricing and special offers create a sense of urgency and excitement, driving more clicks and interactions.
- Higher Conversion Rates: Real-time deals encourage purchase urgency, increasing lead, tour, and lease conversions.
Automating real-time pricing and special insertion into paid and organic media channels is just the latest innovation that aligns with the Dyverse mission to help the multifamily industry develop a connected, full-funnel marketing approach that drives leases as efficiently as possible.
If you'd like to learn more about real-time price and special insertion, please contact your account manager or schedule a demo today.
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