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DYVERSE CASE STUDY | 10 MONTH LEASE UP

Efficient digital advertising management results in smooth lease-up.

*Urbn City Flats is a fictional property name that is being used to maintain data
privacy for the real community included in this case study.

See how we helped this Austin, TX property reach stabilization in 10 months

A 339 unit property located in Austin, Texas hired Dyverse to manage their digital media campaigns. In just 10 months, the property reached stabilization despite growing competition in the local market. By utilizing an integrated media mix, real time industry-level benchmarking, and proactive budget adjustments, Dyverse was able to drive high volumes of qualified traffic to support the community’s achievement of its leasing goals.


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Demand generation process and partners.

The team at Dyverse Digital was challenged with overcoming fierce search competition in Austin, which contributes to much higher than average costs-per-click for Google paid search. Utilizing the following data driven approach, Dyverse Digital was able to produce consistent quality traffic to help meet aggressive lease-up timeline expectations, while maximizing advertising budget efficiency.

Google Ads

Google Analytics

Google Business Profile

Kyzen Analytics


Lease-up Digital Campaign Timeline

Implemented an integrated media mix including paid search, display campaigns and Google Business Profile optimization services in an effort to deliver high quality traffic, while also growing brand awareness for the new property in the local market.

Set-up conversion tracking for all website lead actions to effectively analyze and optimize the campaigns.

Made ongoing optimizations to paid search campaigns that prioritized submarket location-based keywords to prevent spending money on more broad keywords other lease-ups were bidding on heavily.

Regularly updated imagery as the property moved from lifestyle images to renderings to real property photography across all campaigns.

Utilized industry-wide portfolio reports from Kyzen Analytics to benchmark advertising and leasing data against other properties in the same local market.

Monitored availability data to decrease advertising spend once the property reached stabilization.

Lease-up Stabilization in Only 10 Months!

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Our solutions can help you improve website conversion rate, generate more leases and simplify reporting.