Feature Spotlight: Portfolio-level Benchmark Reporting

The name Kyzen, stemming from the Japanese philosophy of kaizen, directly translates to “continuous improvement,” and we’ve been working diligently on upgrading Kyzen with new reports, features and functionality to be the best multifamily analytics framework for your portfolio. If you missed our major announcement about the most recent Kyzen updates, you can check it out here!

One of Kyzen’s signature reports that our development team has been constantly refining over the last several years is our Portfolio Benchmark Report. This spreadsheet-like table report is the ultimate tool for establishing benchmarks across your portfolio, or even sub groups within your overall portfolio. The Benchmark Report brings data from all of your properties into one place, so that you can easily compare metrics across a variety of categories such as website performance, Google Ads campaign performance, leasing performance, availability and source attribution. This allows you to analyze individual community performance against the portfolio or sub group average to identify potential issues and opportunities for improvements.

Example Use Cases

Website Performance — Utilize the Benchmark Report for evaluating website performance across your portfolio, so that you can identify any tracking issues or underperforming property websites based on metrics such conversion rate, bounce rate, and number of sessions.

Google Ads Paid Search — A common use of the Benchmark report is to be able to identify and focus on individual properties that are showing below benchmark performance for paid search key performance indicators such as impression share, cost-per-click, click volume, and conversion rate.

Google My Business — The Benchmark Report now features key metrics from Google My Business. Google My Business has continued to grow in significance to your community’s overall leasing performance. Sort properties based on average reviews, profile views and more to address communities that need that most attention to improve GMB performance.

Availability — The availability data included on the Benchmark Report makes it easy to sort properties within your portfolio based on current occupancy and trending exposure, so that you can start your deep dive on the properties that are struggling the most with occupancy.

Source Group Attribution — One of our most recent updates to the Benchmark Report was to bring in source group attribution reporting to help with the tedious process of comparing source attribution data and cost-per-lease benchmarks across your portfolio. This one use case alone can potentially help you identify communities spending way too much for specific sources, which can save you tens of thousands of dollars across your portfolio!

Customization Options

Something that we’ve found incredibly important in utilizing our reports most effectively for your portfolio is the option for customization — through our most recent round of updates, we’ve focused on making each of our reports as customizable as possible to suit your property’s or portfolio’s needs.

The benchmark report can be tailored to show specific properties, data categories and even metrics. If you would like us to make any customizations or bring in any metrics or data sources not included out of the box, our in-house development team can help!

Interested in a demo?

Managing a portfolio of properties makes it difficult to focus on any one community’s performance. We believe Kyzen’s Benchmark Report is an essential tool to help you save time and identify issues and opportunities for improvement before it is too late. We have done the work to bring in data from a comprehensive list of data sources and organize it in a way that makes it easy for you to analyze or even export.

To schedule a Kyzen Analytics demo and learn more about our Portfolio Benchmark Report, please contact the Dyverse team. We’re committed to ensuring that your portfolio has every tool it needs to achieve leasing greatness.