As a company, we’re constantly striving to enhance our products, services, and business practices. Our Kyzen Analytics software is named after the Japanese philosophy of kaizen, meaning continuous improvement, and we’ve been working diligently to develop a number of improvements to the software to make it an even more efficient and powerful tool for your portfolio.

With NAA’s 2021 Apartmentalize conference approaching, we wanted to take this time to provide you with an overview of the changes coming to Kyzen starting this week. If you plan to attend, stop by and see us at Booth #535 for an in-person demo.

Budget Planning and Optimization

Back in January, we unveiled our budget optimization service to help clients be more proactive with their advertising budgets. With this new round of Kyzen updates, we’ve made budgeting for your entire portfolio even easier.

While our budget optimization service was originally developed as a separate Kyzen add-on, we will now be offering budget optimization with ongoing budget suggestion functionality to all Kyzen subscribers going forward. This will allow our clients and communities to get the most out of their ad spend budgets, resulting in cost savings and increased return-on-investments from their advertising.

Our team has also developed an improved budget-planning tool with the ability to import budgets and costs from external sources. This added functionality will make Budget vs. Actual reporting even easier, and give us cost data to be implemented into your property’s Cost-Per-Lease reports, as well.

Improved Reports and Features

The most important aspects of Kyzen are its best-in-class reporting and unique features that help users get the most out of the software. We pride ourselves on providing the most effective multifamily solutions to our clients, and we can’t help but feel like we’ve outdone ourselves again.

We’ve added new functionality to our Portfolio Benchmark Report. Now, you have the ability to include sections that provide marketing source attribution data for each of your properties; this way, you can easily benchmark marketing source performance across your entire portfolio — or for a specific group of properties within your portfolio — as well as produce portfolio averages for attribution and cost-per-lease metrics.

Our new Portfolio Dashboard will allow clients to customize their dashboard with widgets and tables for specific metrics and reports — you can display a combination of data integrations such as Guest Cards, Google Analytics, and more to tailor your dashboard to your portfolio’s needs. You’ll even be able to click into the widgets to easily access the reports or pages where the data is pulled from. Previously dashboard reports were only available on the community level.

To enhance organization of Kyzen reports and features, we’re providing an easy-to-navigate hub for report descriptions and benefits to help users determine which would be most beneficial for them to use on a recurring basis, or just a one-time analysis.

“The sum of all of these updates, and the infrastructure built to enable these enhancements, provides Kyzen the ability to automate complex reports that would only be possible with a lot of manual data entry previously,” shares Dyverse CEO and Founder John Todero. “In addition, the new cost and cost-per-lease data created from the Kyzen reports and functionality, when combined with existing data sources such as availability, website and leasing data, will allow Dyverse and other Kyzen users to build advanced models for leasing forecasting, budget suggestions, attribution and more.”

If you’re interested in scheduling a demo of these new Kyzen features, please contact the Dyverse team.

Marketing Data & Analytics
Marketing Data & Analytics
Marketing Data & Analytics

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