Dyverse Blog
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Why Settle for Good When Great Wins Tenants? The Multifamily Website Difference
In the multifamily housing market, a website is more than just a digital presence; it's a pivotal element in attracting and retaining tenants...
The Truth About Match Types for Google Ads in the Multifamily Industry
When it comes to Google Ads paid search advertising, a key aspect to consider is match types. Match types determine how closely a user’s search...
Why Search Queries Are Your Most Important KPI for Google Ads in the Multifamily Industry
In the multifamily industry, Google Ads search campaigns can be a powerful tool to drive targeted traffic and generate leads...
Do’s and Don’ts for Centralized Ad Campaigns in Multifamily
In the ever-evolving digital landscape, online advertising has become an essential tool for businesses to reach their target audience. For...
Chatbots for Multifamily: A Quick Guide to Automated Leasing Assistants
The multifamily industry is constantly evolving, and property managers always look for ways to improve customer service and increase…
Educate and Inform: How Content Marketing Can Benefit
The multifamily industry faces unique challenges marketing its properties and services to potential residents. Unlike traditional...
How Retargeting Can Help Multifamily Industry to Bring Visitors Back to Their Website
The multifamily industry has seen substantial growth in recent years, with more and more people opting for renting over buying. As the...
The 5 Most Important Google Analytics 4 Resources to Keep an Eye on for Multifamily
As the multifamily industry continues to grow, staying up-to-date with the latest technology and tools is crucial to help manage and...
Transforming the Multifamily Industry: The Power of a Digital Agency in Your...
In today’s digital age, businesses across industries are leveraging the power of the internet to reach their target audiences. The...
The Impact of AI on PPC Advertising
Artificial intelligence (AI) is revolutionizing every aspect of digital marketing, including pay-per-click (PPC) advertising. With AI…
The Importance of Multi-Touchpoint Customer Data in a Cookie-Less World
As the digital landscape evolves and privacy regulations become more stringent, the days of ad platforms being able to utilize...
How to Choose the Right Channels to Market Your Apartment Community
Marketing is an essential aspect of promoting any business, including apartment communities. With the increasing competition in the real...
How to Use Your Social Media Channels to Engage with Potential Renters
As a multifamily property manager, one top priority is attracting and retaining renters. In today’s digital age, social media platforms...
Feature Spotlight: Portfolio-level Benchmark Reporting
The name Kyzen, stemming from the Japanese philosophy of kaizen, directly translates to“continuous improvement”...
What’s Coming to Kyzen? Enhanced Portfolio Reporting and More
As a company, we’re constantly striving to enhance our products, services, and business practices. Our Kyzen Analytics software is named...
Why Kyzen Analytics Cost-Per-Lease Reporting is a Multifamily Game Changer
At Dyverse we consider ourselves to be pretty modest. But if there is anything we feel we need to be more boastful about, it’s Kyzen...
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