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The Truth About Match Types for Google Ads in the Multifamily Industry
  • Media Management
  • October 20, 2023
  • 3 min read

The Truth About Match Types for Google Ads in the Multifamily Industry

When it comes to Google Ads paid search advertising, a key aspect to consider is match types. Match types determine how closely a user’s search...

Why Search Queries Are Your Most Important KPI for Google Ads in the Multifamily Industry
  • Media Management
  • October 19, 2023
  • 3 min read

Why Search Queries Are Your Most Important KPI for Google Ads in the Multifamily Industry

In the multifamily industry, Google Ads search campaigns can be a powerful tool to drive targeted traffic and generate leads...

Do’s and Don’ts for Centralized Ad Campaigns in Multifamily
  • Media Management
  • September 5, 2023
  • 5 min read

Do’s and Don’ts for Centralized Ad Campaigns in Multifamily

In the ever-evolving digital landscape, online advertising has become an essential tool for businesses to reach their target audience. For...

Chatbots for Multifamily: A Quick Guide to Automated Leasing Assistants
  • Media Management
  • July 10, 2023
  • 4 min read

Chatbots for Multifamily: A Quick Guide to Automated Leasing Assistants

The multifamily industry is constantly evolving, and property managers always look for ways to improve customer service and increase…

Educate and Inform: How Content Marketing Can Benefit
  • Media Management
  • July 9, 2023
  • 4 min read

Educate and Inform: How Content Marketing Can Benefit

The multifamily industry faces unique challenges marketing its properties and services to potential residents. Unlike traditional...

How Retargeting Can Help Multifamily Industry to Bring Visitors Back to Their Website
  • Media Management
  • June 14, 2023
  • 3 min read

How Retargeting Can Help Multifamily Industry to Bring Visitors Back to Their Website

The multifamily industry has seen substantial growth in recent years, with more and more people opting for renting over buying. As the...

The 5 Most Important Google Analytics 4 Resources to Keep an Eye on for Multifamily
  • Media Management
  • June 9, 2023
  • 3 min read

The 5 Most Important Google Analytics 4 Resources to Keep an Eye on for Multifamily

As the multifamily industry continues to grow, staying up-to-date with the latest technology and tools is crucial to help manage and...

Transforming the Multifamily Industry: The Power of a Digital Agency in Your...
  • Marketing Data & Analytics
  • June 8, 2023
  • 3 min read

Transforming the Multifamily Industry: The Power of a Digital Agency in Your...

In today’s digital age, businesses across industries are leveraging the power of the internet to reach their target audiences. The...

The Impact of AI on PPC Advertising
  • Automation/AI
  • June 7, 2023
  • 3 min read

The Impact of AI on PPC Advertising

Artificial intelligence (AI) is revolutionizing every aspect of digital marketing, including pay-per-click (PPC) advertising. With AI…

The Importance of Multi-Touchpoint Customer Data in a Cookie-Less World
  • Media Management
  • April 26, 2023
  • 3 min read

The Importance of Multi-Touchpoint Customer Data in a Cookie-Less World

As the digital landscape evolves and privacy regulations become more stringent, the days of ad platforms being able to utilize...

How to Choose the Right Channels to Market Your Apartment Community
  • Media Management
  • April 10, 2023
  • 3 min read

How to Choose the Right Channels to Market Your Apartment Community

Marketing is an essential aspect of promoting any business, including apartment communities. With the increasing competition in the real...

How to Use Your Social Media Channels to Engage with Potential Renters
  • Media Management
  • April 8, 2023
  • 3 min read

How to Use Your Social Media Channels to Engage with Potential Renters

As a multifamily property manager, one top priority is attracting and retaining renters. In today’s digital age, social media platforms...

Feature Spotlight: Portfolio-level Benchmark Reporting
  • Marketing Data & Analytics
  • December 3, 2021
  • 3 min read

Feature Spotlight: Portfolio-level Benchmark Reporting

The name Kyzen, stemming from the Japanese philosophy of kaizen, directly translates to“continuous improvement”...

What’s Coming to Kyzen? Enhanced Portfolio Reporting and More
  • Marketing Data & Analytics
  • August 30, 2021
  • 3 min read

What’s Coming to Kyzen? Enhanced Portfolio Reporting and More

As a company, we’re constantly striving to enhance our products, services, and business practices. Our Kyzen Analytics software is named...

Why Kyzen Analytics Cost-Per-Lease Reporting is a Multifamily Game Changer
  • Marketing Data & Analytics
  • March 30, 2021
  • 4 min read

Why Kyzen Analytics Cost-Per-Lease Reporting is a Multifamily Game Changer

At Dyverse we consider ourselves to be pretty modest. But if there is anything we feel we need to be more boastful about, it’s Kyzen...

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