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All posts Automation/AI Conversion Optimization Marketing Data & Analytics Media Management Thought Leadership

Marketing Data & Analytics
April 14, 2025
4 min read

Measuring Marketing ROI with Data: How to Track and Optimize Your Multifamily Marketing Strategy

In today’s competitive multifamily housing market, marketing efforts need to be both effective and efficient. But how can you tell if your campaigns...

Automation/AI
March 14, 2025
5 min read

Transforming the Renter Experience with Internet of Things (IoT)

The Internet of Things (IoT) is revolutionizing the way we live, work, and interact with our environment. In the multifamily...

Automation/AI
February 26, 2025
5 min read

Automation & AI in Multifamily Marketing: Transforming Lead Engagement and Conversion

The multifamily marketing landscape is undergoing a massive change, with automation and artificial intelligence (AI) playing a critical...

Conversion Optimization
Jan 27, 2025
5 min read

Digitizing Multifamily Leasing: The Continued Evolution of Online Conversion

In today’s fast-paced world, technology is revolutionizing how multifamily properties connect with potential residents. Digital tools...

Media Management
Dec 12, 2024
5 min read

The Power of Visual Storytelling: Using Photography and Video to Showcase Multifamily Properties

When it comes to multifamily marketing, visuals are not just important - they’re essential. In a competitive market, renters have countless options at...

Media Management
Nov 21, 2024
3 min read

Paid vs. Organic Search Engine Marketing Explainer for Multifamily

When considering the right approach to marketing your apartment community website, it’s important to consider leveraging both paid media and organic channels...

Marketing Data & Analytics
October 14, 2024
5 min read

Google Search Console 101: Why It’s Essential for SEO

Put simply, Google Search Console (GSC) helps you monitor the overall performance and strength of your website’s organic search performance over...

Media Management
October 1, 2024
4 min read

Breaking Down the Differences Between Google’s Demand Generation and Performance Max Campaign Types

With the advancement of search engine technology, Google has continued revolutionizing the digital advertising industry by introducing new products such as Demand...